The Silver Mountain Journal of Hotel Studies invites high-quality original research papers, reviews, and case studies that advance knowledge and practice in the field of hospitality, tourism, and hotel management. The Journal provides a multidisciplinary platform for researchers, educators, industry professionals, and policymakers to exchange ideas, foster innovation, and promote sustainable practices in the global hospitality and tourism sector.
The scope of the Journal covers, but is not limited to, the following thematic areas:
1. Sustainability and Eco-Friendly Practices
Research on sustainable operations and environmental responsibility in hospitality, including:
• Energy efficiency and renewable energy applications
• Waste reduction and circular economy initiatives
• Water conservation and resource optimization
• Sustainable sourcing and supply chain management
• Biodiversity and wildlife conservation initiatives
• Strategies for carbon footprint reduction
• Community engagement and social responsibility
• Green certifications, benchmarks, and standards
• Education and awareness programs in sustainability
• Eco-innovation in hospitality business models
2. Technology and Innovation
Exploring the role of technology in transforming hospitality and tourism, such as:
• Digital transformation strategies and frameworks
• Accessibility and inclusivity technologies
• Eco-friendly and smart technologies for hotels
• Destination management systems and platforms
• Contactless and touchless service innovations
• Smart hotel infrastructure and IoT applications
• Blockchain applications in security and operations
• Virtual and augmented reality experiences
• Artificial intelligence and machine learning solutions
• Enhancing digital guest experience and personalization
3. Global Trends in Hospitality and Tourism
Addressing contemporary shifts in global tourism and hospitality, including:
• Integration of emerging technologies
• Health, wellness, and medical tourism
• Adventure, experience, and cultural travel
• “Bleisure” (business + leisure) travel trends
• Luxury, lifestyle, and niche tourism markets
4. Food and Beverage Management
Insights into culinary innovation, sustainability, and service excellence, including:
• Menu design, creativity, and innovation
• Sustainable and ethical food sourcing
• Health, nutrition, and dietary trends
• Cultural, fusion, and experiential cuisines
• Beverage management and innovation
• Food safety, hygiene, and compliance
• Technology integration in F&B services
• Event catering, banqueting, and large-scale operations
• Cost control, profitability, and efficiency models
• Enhancing guest experience in dining services
5. Hotel Design and Architecture
Studies on the design, planning, and aesthetics of hospitality spaces, including:
• Green and sustainable architectural practices
• Integration of culture and heritage in design
• Use of advanced technology in hospitality spaces
• Boutique, luxury, and lifestyle hotel design
• Universal design for accessibility and inclusion
• Modular, space-efficient hotel layouts
• Biophilic and wellness-oriented design principles
• Health, wellness, and recreational facilities
• Themed and conceptual hotel environments
• Landscape and outdoor space design in hotels
6. Marketing and Branding Strategies
Research on innovative approaches to hospitality marketing, such as:
• Digital and social media marketing strategies
• Brand development, positioning, and rebranding
• Customer Relationship Management (CRM) systems
• Sustainable and responsible marketing approaches
• Targeted, niche, and experiential marketing
• Loyalty and rewards programs
• Online reputation management and customer trust
• Localized, cultural, and destination branding
• Influencer partnerships and collaborative marketing
7. Destination Management and Tourism Promotion
Critical perspectives on managing and promoting tourism destinations, including:
• Sustainable and inclusive destination development
• Cultural and heritage tourism promotion
• Events, festivals, and tourism experiences
• Digital marketing and global outreach
• Community empowerment in tourism management
• Adventure and eco-tourism opportunities
• Infrastructure and resource development for tourism
• Market research, analytics, and segmentation
• Destination branding and positioning strategies
• Crisis management, resilience, and recovery planning
8. Customer Experience and Personalization
Research on enhancing service quality and guest satisfaction, including:
• Personalised guest services and customisation
• Technology-driven personalisation tools
• Customer feedback, reviews, and engagement models
• Designing customer journeys and experiences
• Loyalty programs and guest retention strategies
• Inclusive and accessible guest service delivery
• Emotional connection, storytelling, and branding
• Health, wellness, and holistic hospitality offerings
• Concierge and hospitality support services
• Omni-channel communication and engagement