AIM and Scope - THE SILVER MOUNTAIN JOURNAL OF HOTEL & TOURISM STUDIES
AIM:
The AIM of THE SILVER MOUNTAIN JOURNAL OF HOTEL & TOURISM STUDIES is to provide high-quality original research papers, reviews, and case studies that advance knowledge and practice in the field of hospitality, tourism, and hotel management. The Journal provides a multidisciplinary platform for researchers, educators, industry professionals, and policymakers to exchange ideas, foster innovation, and promote sustainable practices in the global hospitality and tourism sector.
SCOPE:
The scope of the Journal covers, but is not limited to, the following thematic areas:
1. Sustainability and Eco-Friendly Practices
Research on sustainable operations and environmental responsibility in hospitality, including:
• Energy efficiency and renewable energy applications
• Waste reduction and circular economy initiatives
• Water conservation and resource optimization
• Sustainable sourcing and supply chain management
• Biodiversity and wildlife conservation initiatives
• Strategies for carbon footprint reduction
• Community engagement and social responsibility
• Green certifications, benchmarks, and standards
• Education and awareness programs in sustainability
• Eco-innovation in hospitality business models
2. Technology and Innovation
Exploring the role of technology in transforming hospitality and tourism, such as:
• Digital transformation strategies and frameworks
• Accessibility and inclusivity technologies
• Eco-friendly and smart technologies for hotels
• Destination management systems and platforms
• Contactless and touchless service innovations
• Smart hotel infrastructure and IoT applications
• Blockchain applications in security and operations
• Virtual and augmented reality experiences
• Artificial intelligence and machine learning solutions
• Enhancing digital guest experience and personalization
3. Global Trends in Hospitality and Tourism
Addressing contemporary shifts in global tourism and hospitality, including:
• Integration of emerging technologies
• Health, wellness, and medical tourism
• Adventure, experience, and cultural travel
• “Bleisure” (business + leisure) travel trends
• Luxury, lifestyle, and niche tourism markets
4. Food and Beverage Management
Insights into culinary innovation, sustainability, and service excellence, including:
• Menu design, creativity, and innovation
• Sustainable and ethical food sourcing
• Health, nutrition, and dietary trends
• Cultural, fusion, and experiential cuisines
• Beverage management and innovation
• Food safety, hygiene, and compliance
• Technology integration in F&B services
• Event catering, banqueting, and large-scale operations
• Cost control, profitability, and efficiency models
• Enhancing guest experience in dining services
5. Hotel Design and Architecture
Studies on the design, planning, and aesthetics of hospitality spaces, including:
• Green and sustainable architectural practices
• Integration of culture and heritage in design
• Use of advanced technology in hospitality spaces
• Boutique, luxury, and lifestyle hotel design
• Universal design for accessibility and inclusion
• Modular, space-efficient hotel layouts
• Biophilic and wellness-oriented design principles
• Health, wellness, and recreational facilities
• Themed and conceptual hotel environments
• Landscape and outdoor space design in hotels
6. Marketing and Branding Strategies
Research on innovative approaches to hospitality marketing, such as:
• Digital and social media marketing strategies
• Brand development, positioning, and rebranding
• Customer Relationship Management (CRM) systems
• Sustainable and responsible marketing approaches
• Targeted, niche, and experiential marketing
• Loyalty and rewards programs
• Online reputation management and customer trust
• Localized, cultural, and destination branding
• Influencer partnerships and collaborative marketing
7. Destination Management and Tourism Promotion
Critical perspectives on managing and promoting tourism destinations, including:
• Sustainable and inclusive destination development
• Cultural and heritage tourism promotion
• Events, festivals, and tourism experiences
• Digital marketing and global outreach
• Community empowerment in tourism management
• Adventure and eco-tourism opportunities
• Infrastructure and resource development for tourism
• Market research, analytics, and segmentation
• Destination branding and positioning strategies
• Crisis management, resilience, and recovery planning
8. Customer Experience and Personalization
Research on enhancing service quality and guest satisfaction, including:
• Personalised guest services and customisation
• Technology-driven personalisation tools
• Customer feedback, reviews, and engagement models
• Designing customer journeys and experiences
• Loyalty programs and guest retention strategies
• Inclusive and accessible guest service delivery
• Emotional connection, storytelling, and branding
• Health, wellness, and holistic hospitality offerings
• Concierge and hospitality support services
• Omni-channel communication and engagement